Hotel Lola -
THE OBJECTIVE
Hotel Lola is a boutique hotel in Los Feliz, LA inspired by the 60s and 70s. It has a mix of modern and vintage interior design with vinyl records, push-button telephones and vibrant patterned wallpaper. They have a pool, spa, gym and a roller rink on site. Rooms start at $189 per night. Each of the 32 rooms and suites has unique names from chart-topping songs from the era. The hotel targets travelers who are visiting Los Angeles from out of town. Hotel Lola's customers are millennials who are interested in experiences and want to share their experiences on social media, as well as boomers who want to stay for the nostalgia.
THE APPROACH
The typeface Recoleta is used throughout, which is a modern take on various popular 1970s typefaces. The typeface Wes Wilson is also used and warped to bring a psychedelic touch to the stationery. The retro flower, the brand’s symbol, can also be extended into a pattern. All of the hotel’s hues and patterns are inspired by the time period. The brand uses a rainbow of oranges and warm tones to evoke colors that were popular on everything in the 70s from furnishings to appliances to fabric. Lola has a playful tone and uses 70’s slang in its messaging, with words such as “groovy” “radical” and “psyched”.
THE OBJECTIVE
Hotel Lola is a boutique hotel in Los Feliz, LA inspired by the 60s and 70s. It has mix of modern and vintage interior design with vinyl records, push-button telephones and vibrant patterned wallpaper. They have a pool, spa, gym and a roller rink on site. Rooms start at $189 per night. Each of the 32 rooms and suites have unique names from chart topping songs from the era. The hotel targets travelers who are visiting Los Angeles from out of town. Hotel Lola's customers are millennials who are interested in experiences and want to share their experiences on social media, as well as boomers who want to stay for the nostalgia.
THE APPROACH
The typeface Recoleta is used throughout, which is a modern take on various popular 1970s typefaces. The typeface Wes Wilson is also used and warped to bring a psychedelic touch to the stationery. The retro flower, the brand’s symbol, can also be extended into a pattern. All of the hotel’s hues and patterns are inspired by the time period. The brand uses a rainbow of oranges and warm tones to evoke colors that were popular on everything in the 70s from furnishings to appliances to fabric. Lola has a nostalgic, playful tone and uses 70’s slang in its messaging, with words such as “groovy” “radical” and “psyched”.
THE OBJECTIVE
Hotel Lola is a boutique hotel in Los Feliz, LA inspired by the 60s and 70s. It has a mix of modern and vintage interior design with vinyl records, push-button telephones and vibrant patterned wallpaper. They have a pool, spa, gym and a roller rink on site. Rooms start at $189 per night. Each of the 32 rooms and suites has unique names from chart-topping songs from the era. The hotel targets travelers who are visiting Los Angeles from out of town. Hotel Lola's customers are millennials who are interested in experiences and want to share their experiences on social media, as well as boomers who want to stay for the nostalgia.
THE APPROACH
The typeface Recoleta is used throughout, which is a modern take on various popular 1970s typefaces. The typeface Wes Wilson is also used and warped to bring a psychedelic touch to the stationery. The retro flower, the brand’s symbol, can also be extended into a pattern. All of the hotel’s hues and patterns are inspired by the time period. The brand uses a rainbow of oranges and warm tones to evoke colors that were popular on everything in the 70s from furnishings to appliances to fabric. Lola has a playful tone and uses 70’s slang in its messaging, with words such as “groovy” “radical” and “psyched”.
THE OBJECTIVE
Hotel Lola is a boutique hotel in Los Feliz, LA inspired by the 60s and 70s. It has a mix of modern and vintage interior design with vinyl records, push-button telephones and vibrant patterned wallpaper. They have a pool, spa, gym and a roller rink on site. Rooms start at $189 per night. Each of the 32 rooms and suites has unique names from chart-topping songs from the era. The hotel targets travelers who are visiting Los Angeles from out of town. Hotel Lola's customers are millennials who are interested in experiences and want to share their experiences on social media, as well as boomers who want to stay for the nostalgia.
THE APPROACH
The typeface Recoleta is used throughout, which is a modern take on various popular 1970s typefaces. The typeface Wes Wilson is also used and warped to bring a psychedelic touch to the stationery. The retro flower, the brand’s symbol, can also be extended into a pattern. All of the hotel’s hues and patterns are inspired by the time period. The brand uses a rainbow of oranges and warm tones to evoke colors that were popular on everything in the 70s from furnishings to appliances to fabric. Lola has a playful tone and uses 70’s slang in its messaging, with words such as “groovy” “radical” and “psyched”.
THE OBJECTIVE
Hotel Lola is a boutique hotel in Los Feliz, LA inspired by the 60s and 70s. It has a mix of modern and vintage interior design with vinyl records, push-button telephones and vibrant patterned wallpaper. They have a pool, spa, gym and a roller rink on site. Rooms start at $189 per night. Each of the 32 rooms and suites has unique names from chart-topping songs from the era. The hotel targets travelers who are visiting Los Angeles from out of town. Hotel Lola's customers are millennials who are interested in experiences and want to share their experiences on social media, as well as boomers who want to stay for the nostalgia.
THE APPROACH
The typeface Recoleta is used throughout, which is a modern take on various popular 1970s typefaces. The typeface Wes Wilson is also used and warped to bring a psychedelic touch to the stationery. The retro flower, the brand’s symbol, can also be extended into a pattern. All of the hotel’s hues and patterns are inspired by the time period. The brand uses a rainbow of oranges and warm tones to evoke colors that were popular on everything in the 70s from furnishings to appliances to fabric. Lola has a playful tone and uses 70’s slang in its messaging, with words such as “groovy” “radical” and “psyched”.
