Haze -
THE OBJECTIVE
Haze is a new mobile app that offers a wide variety of CBD and THC products for users over 21-years old. Users can shop CBD, pick up from local dispensaries, or get cannabis delivery. The app expands beyond typical cannabis offerings with CBD beauty, skin care, hair care, makeup and bath products. Haze makes sure users have a deep understanding of what each product can do for them with detailed mood, medical, and use information. Haze also provides users with features such as real-time delivery tracking, product reviews, recommended products tailored to each customer, and a real-time chat feature for users to connect directly with delivery drivers.
THE APPROACH
P22 Mackinac is used for the logo with a modified “A” to be a friendlier rounder shape. The letters in the logo can be stacked so that they fit easily in an App Store icon. The body copy is Gentona and its open shapes support legibility especially in small sizes. The brand uses a monochrome green color palette and a wavy pattern to add texture. The app uses a clean professional design, so that it instills trust in its users and they can make informed decisions on what products are best for their needs.
THE OBJECTIVE
Haze is a new mobile app that offers a wide variety of CBD and THC products for users over 21-years old. Users can shop CBD, pick up from local dispensaries, or get cannabis delivery. The app expands beyond typical cannabis offerings with CBD beauty, skin care, hair care, makeup and bath products. Haze makes sure users have a deep understanding of what each product can do for them with detailed mood, medical, and use information. Haze also provides users with features such as real-time delivery tracking, product reviews, recommended products tailored to each customer, and a real-time chat feature for users to connect directly with delivery drivers.
THE APPROACH
P22 Mackinac is used for the logo with a modified “A” to be a friendlier rounder shape. The letters in the logo can be stacked so that they fit easily in an App Store icon. The body copy is Gentona and its open shapes support legibility especially in small sizes. The app uses a monochrome green color palette and a wavy pattern to add texture. The app uses a clean professional design, so that it instills trust in its users and they can make informed decisions on what products are best for their needs.
THE OBJECTIVE
Haze is a new mobile app that offers a wide variety of CBD and THC products for users over 21-years old. Users can shop CBD, pick up from local dispensaries, or get cannabis delivery. The app expands beyond typical cannabis offerings with CBD beauty, skin care, hair care, makeup and bath products. Haze makes sure users have a deep understanding of what each product can do for them with detailed mood, medical, and use information. Haze also provides users with features such as real-time delivery tracking, product reviews, recommended products tailored to each customer, and a real-time chat feature for users to connect directly with delivery drivers.
THE APPROACH
P22 Mackinac is used for the logo with a modified “A” to be a friendlier rounder shape. The letters in the logo can be stacked so that they fit easily in an App Store icon. The body copy is Gentona and its open shapes support legibility especially in small sizes. The app uses a monochrome green color palette and a wavy pattern to add texture. The app uses a clean professional design, so that it instills trust in its users and they can make informed decisions on what products are best for their needs.
THE OBJECTIVE
Haze is a new mobile app that offers a wide variety of CBD and THC products for users over 21-years old. Users can shop CBD, pick up from local dispensaries, or get cannabis delivery. The app expands beyond typical cannabis offerings with CBD beauty, skin care, hair care, makeup and bath products. Haze makes sure users have a deep understanding of what each product can do for them with detailed mood, medical, and use information. Haze also provides users with features such as real-time delivery tracking, product reviews, recommended products tailored to each customer, and a real-time chat feature for users to connect directly with delivery drivers.
THE APPROACH
P22 Mackinac is used for the logo with a modified “A” to be a friendlier rounder shape. The letters in the logo can be stacked so that they fit easily in an App Store icon. The body copy is Gentona and its open shapes support legibility especially in small sizes. The app uses a monochrome green color palette and a wavy pattern to add texture. The app uses a clean professional design, so that it instills trust in its users and they can make informed decisions on what products are best for their needs.
